In August 2011 Interone pitched the MINI website redesign. All creative efforts were developed to support the concept 'Like a friend'. The MINI has a character of its own, acts like a true best buddy. Til Hinrichs and I worked together on the concept and design of a new car configurator. With a toggle function integrated into the car specs box, it seemlessly integrates into the website's product pages. Functions available on every screen include live help, a 'uniqeness' indicator, a 'randomize' button, a 'change scene' button and a switch to a gesture contolled mode. A slider lets the user seemlessly change the speed of a 3D-driving sequence or zoom in or out of a scene. Little animations triggered in response to certain configurations and on demand film sequences (featuring your configuration) as well as 360-views are set in very MINI-typical settings. And beware, your best buddy will talk back!
Agency Interone
