Tchibo's line of rain wear undergoes real-life testing performed by customers. The campaign began with an application phase on Facebook and tchibo-ideas.de.
From numerous applications Tchibo selected the family that would be up for the ultimate weather challenge. Family Araujo was invited to Hamburg and spent the day in deep puddles, heavy winds and tropical rain showers.
The result were authentic films which promoted Tchibo's rain wear in a highly credible way. They were shown on Youtube, on Facebook and in Tchibo's Webshop.
The first film offers a behind-the scenes of family Araujo's experience, while the following are product specific and highlight product features.
More details about this campaign on Tchibo ideas.
The plattform Tchibo ideas regularly invites customers to become part of Tchibo's quest for the special things that make life more enjoyable. The community can participate in workshops, share ideas, test new products and be part of the design process.
Agency Liquid Campaign
Client Tchibo ideas
Idea, CD Nora Grøtting
Director Wiebke Heygster
Producer Marcella Maack
Film Production 27km
